The intersection of creativity and strategy.
For decades, marketers and creative people have battled. Art versus science. Creative versus strategy. Brand versus direct. Right versus left. Proving one side or the other often ended on biased case studies or opinion. Fortunately, science has finally caught up.
This site is a collection of my thoughts and writings on how we can end the battle. I give proof to creative teams that shows how creative ideas are better for business. And I demystify creativity for marketers, so that everyone in marketing can offer a balanced approach. Plus, I add in other insights from more than two decades of industry experience.
Learn more about why I built this site. Read the story >